Your popup has a score. You just don't know it yet.

The free 15-Minute Popup Audit Kit scores your website popup across 7 conversion categories — and tells you exactly what to fix first.

iPad mockup with the 15-Minute Popup Audit Kit in a Notion document

Free. Instant access. No catch.


Most DTC brands are losing subscribers every day to a popup they've never actually audited.

Wrong offer type.
Weak headline.
Broken mobile experience.
The problem isn't that you haven't fixed it — it's that you don't know which part is broken.

This free kit changes that in 15 minutes.

Work through the 86-point scoring framework and tally your score.

What you'll score:

1/ Headline and offer strength
2/ Mobile experience
3/ Visual hierarchy
4/ Timing and trigger setup
5/ CTA effectiveness
6/ ESP integration quality
7/ Post-subscribe sequence quality


You're in—the Popup Audit Kit is on its way.

Here's what happens next:

1. Check your email for a message from me (Gannon) and the subject: Your Popup Audit Kit is ready
If you don't see it within a few minutes, it may have landed in Promotions or Spam by mistake.Just remember to move it to your primary inbox.

2. Then click the link to access your Notion doc.

3. Complete the 7-category audit (takes 15 minutes).

Most brands find 3-5 major issues they can fix this week.You’re about to know exactly where you’re losing conversions.

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